Schwarzkopf, member of Henkel Worldgroup, is a well known brand for hair care, hair colour and hairstyling products all over the world. In the summer of 2017 they launched in Greece an online contest , engaging social media campaigns, under the name ” Care for her “.
As summer was arriving, users prepeared their summer pouche with all the essential hairproducts for healthy and shiny hair, recommended their best buddy and shared on social media in order to win!
The prize was a Sun of a Beach pouche full of Schwarzkopf products!